They say it is a 1/35 scale Turn A Gundam Head Display and Coin Bank. Well regardless of the scale, this for me is one big head. I think it is around 8-9 inches wide from one end of the beard to another. We call him Mr. Swabe (mr. smooth) because of the pointed beard-like feature he has. It runs on double A batteries and lights up when you try to insert a coin. Bought this for 400 pesos due to its display value. Makes me want to watch Turn A Gundam soon. I saw DC23 made a diorama using this head (check it out here) which turned out ok.